The Wellness Group Appoints Madi Rawlins as Chief Business Officer
Miami, FL — September 29 — The Wellness Group is proud to announce the appointment of Madi Rawlins as its new Chief Business Officer (CBO). Rawlins will oversee business development, strategic partnerships, and enterprise growth initiatives as the organization expands its Scriptful Care Management and Scriptful RX brands nationwide.
Rawlins brings over 25 years of global experience in technology service delivery, customer success, and business leadership. She has built and scaled organizations serving Fortune 500 clients, with expertise spanning information security, risk management, and compliance — critical skill sets for healthcare and pharmacy innovation. Most recently, Rawlins served as Vice President of Customer Success at Wheel, and previously held senior executive roles including VP and Head of Customer Success at Cyderes, as well as leadership positions at IBM in cybersecurity and managed services.
Her experience extends beyond the private sector: Rawlins has been an active leader in nonprofit governance, serving as Board Member at Jeremiah Programand Chairman of the Board at Any Baby Can of Austin, Inc. She has also completed executive leadership development programs at Wharton and Cornell University, reinforcing her ability to guide organizations through complex transformation and growth.
Leadership Perspectives
“Madi brings a unique combination of enterprise technology expertise, healthcare insight, and proven leadership in customer success,” said Foster Coulson, CEO of The Wellness Group. “Her ability to scale organizations and build high-impact partnerships will be essential as we expand our Scriptful ecosystem to deliver coordinated, accessible, and outcomes-driven care.”
“I’m thrilled to join The Wellness Group during this period of rapid growth,” said Madi Rawlins, Chief Business Officer. “With Scriptful Care Management and Scriptful RX, we have an opportunity to build a connected platform that improves outcomes, strengthens communities, and redefines how care and pharmacy services are delivered across the U.S.”
About The Wellness Group: The Wellness Group is a health and human services organization dedicated to improving population health through innovative solutions that integrate clinical care, behavioral health, wellness, and pharmacy services.